Friday, 24 January 2014

Branding Branding and more Branding!

We have definitely got our Branding heads on here at Mako Creative. Very busy doing 5 very different brands for companies. This is what we can really get our teeth into in Mako. We love creating brands and even though I say so myself, we are rather quite good at it as we have created over 100 brands and logos for our customers over the years!

What is a brand?
There are lots of ways a brand can be deconstructed but it can be broken down simply in two ways -
Firstly a brand can be an identification or a mark that makes you stand out and  differentiates one business to another (through a name or a logo)

Secondly a brand symbolises how people think about your business. It guides customers in their decision making process, creating a perceived knowledge of what they are going to buy - even before they buy it.

Your brand creates an image of your business in the mind of your customers and helps to reinforce it every time they come in contact with you, so you have to get it right!

Do everything you can to make sure your brand message is communicated in the most effective way.  It won't work instantly, it will develop and grow over time as long as you consistently communicate and deliver all your brand values to your customer.
Here are some examples of brands we have created for our clients. It shows the brand before and after. By creating a new brand for them we have helped them grow and enable them to operate in areas that previously were unattainable to them because of their branding.

Before on the left and new branding on the right after the Mako treatment!

Cross Lanes Hotel - A country house hotel.
i7 Technologies - An IT company specialising in B2B.

Offa Community Council - A council responsible for 4 wards

The Pheasant Inn - A country Pub and restaurant

So if you are having trouble communicating to your clients and you are not able to get where you need to be, it could be your brand letting you down. 
Call us today to see how we can help you! 

T: 01978 856456

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