With the amount of rain we had in the last couple of weeks I would have wished for a shelter every now and again. And stairs can be very annoying when you have a suitcase in tow. I never thought outdoor advertising could help with that...
IBM, in partnership with Ogilvy & Mather France, have launched a couple of outdoor ads that double as a kind of 'urban furniture' for their "People For Smarter Cities Project". With this project IBM wants to encourage city leaders and forward-thinking citizens to work together on how to make their cities and neighbourhoods 'smarter' and better. To spread the word they have created this outdoor advertising with a purpose.
As the film below explains, something like a simple curve can turn a billboard into something with an additional use.
IBM & Ogilvy France Create Ads With A New Purpose in its latest "People For Smarter Cities" from Ogilvy Paris on Vimeo.
Credits :
Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland
Thank you for the article. I found it very interesting.
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