In addition to the 'Quiet Shop' Selfridges have also installed a 'Silence Room' which goes back to the original idea from founder Harry Gordon Selfridge who installed a Silence Room in 1909. Customers must remove shoes and electronic devices before they enter the room which is completely isolated from the rest of the store.
Despite this celebration of minimalism and decluttering this project also shows that with good marketing and design an established product doesn't have to rely on its logo to be recognised by customers. The product alone is enough.
Below are some examples of the de-branded products:
|Images courtesy of Selfridges http://nonoise.selfridges.com|