"Craftsmen's Boobs" - Craftsmanship is sexier than you think!

I suppose everyone who's had some repairs or building done at their home has come across them - the so called "Craftsmen's Boobs" (also know as plumber's bum or builder's cleavage). They are a well established stereotype for the trade (at least in Germany) and not always a pleasant thing to look at.

Now Berlin-based advertising agency Scholz & Friends has done the unthinkable and created a series of t-shirts that turn your unappealing plumber's bum into a sexy cleavage and a mailing with a calendar. The calendar was created to wish training companies a Happy New Year of Training. On the back of the accompanying letter was an order form for the "Craftsmen's Boobs" t-shirts to spread the message "more attractive than you think. The new craftsmanship."

The overall aim is to motivate teenagers to start an apprenticeship in the crafts by using humor to show that it's not as old-fashioned and monotonous as often believed.

The "Craftsmen's Boobs" Mailing won a Clio Award in Bronze.

[via boredpanda.com; adsoftheworld.com]

Crea8iv Conference 2012 - 48 hrs turnaround!

Can't wait to go to this event, already booked my place.
ORTIS DELEY will be there as well!
Glyndwr University are doing a great job with these events and the food is always excellent.

URGENT JOB all done in just 48hrs
Client: Glyndwr Innovations
Timeline:
Tuesday 26 June 1:30pm - Briefing from client
Wednesday 27 June 1pm - Artwork produced & proof sent
Thursday 28 June 9:30am - Client sign off
Thursday 28 June 1:30pm - 1000 full colour, double sided A5 postcards collected by client 

We are reluctant to brag about this sort of job in case everybody expects it all the time, but this was super quick!!!