Time for some inspiration again and this time we take a look at a very clever idea from France.
To communicate the brand slogan "Expert in children's smiles" for toy company Joupi advertising agency Euro RSCG 360, Paris came up with this very intriguing idea for a bag design. They created an 'animated' paper bag that when empty shows a sad child's face and when a toy is put inside and the customer holds the bag by the handle, shows a child's face with a big smile. The concept is to demonstrate that the toy the customer just bought will satisfy the child completely.
Here is how it works.
Why couldn't I come up with that idea?