If you go into a shopping mall in Toronto these days you might be asked to play a game of Pictionary by an interactive display. The display is part of Mattel Games “Anytime is game time” campaign and was created in partnership with TrojanOne.
It looks like at first especially adults are a bit hesitant until a boy breaks the ice and starts playing a game with the display. Participants who guess the pictures correctly are surprised with exaggerated gifts presented by hidden Mattel staff.
Not to sure what I would to with such a big teddy though...
[via designtaxi.com and strategyonline.ca]