Thursday, 27 June 2013

#EDiT - Starting at the top

Well what a whirl wind four weeks, it's all Nicki Spindler's (Little Bird PR) fault! It was just a normal network meeting in Chester (ProChester) which meets at different venues throughout the city monthly. I met Nicki and exchanged cards, not realising the consequences - Nicki had an idea and I was going to get sucked in!

"#EDiT is going to be the next big digital publication, a bridge between fashion and business," she said. So it had to be stylish. They had the articles, the interesting businesses and people with great stories to tell. They just needed a local high quality designer. Once I had done a 'PITCH' with sample pages it was enthusiastically embraced by Debbie Edwards (the other half of Little Bird) and we were off.

Anyway, 4 weeks, 30 pages, 132 emails in, 116 emails out, 60 hours artwork/design, 75 pictures, and 21 articles later, we had the first issue of #EDiT. Which was launched last night in the fabulous Panorama34 Penthouse & Restaurant, Liverpool.

I was particularly painstaking over the typography and the little things such as the page numbers. So I was pleased to hear that most of the invited guests had picked up on this. I was very pleased with the end result.
Nicki Spindler and Debbie Edwards
So there we were on top of Liverpool's tallest building me and Ellen Parzer our very much scared of heights German designer. I think we partly fixed Ellen's fear of heights with the complimentary cocktails! What a great night, fantastic comments and universal agreement that the first issue hit the mark. We even had some lovely nibbles plus strawberries and cream, mmmmh!
Me in a suit
The view was stunning
Trying to make a brave face

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