Wednesday, 23 January 2013

Tolo Toys exhibition in Toy Fair 2013

We have been very busy recently designing and producing, with the help of our brilliant client and supplier Black Iris Exhibitions, an exhibition stand in the Toy Fair at Olympia London for our client Tolo Toys.
The size of the stand is 9m x 4.5m x 3m high. We wanted to showcase their new products in a different way so we designed the stand to reflect the new Pop Up Farm House, which clads around the column. This has a roof and some great 3D elements to replicate the rattling drum, squeaking button, clicking star and it even has some revolving counting beads! To complete the stand there is a white picket fence around the reception plinth.

Keeping in with the theme we designed the back wall with two red roofs with a blue chimney again to reflect the Tolo Playhouse and because there is a great range of child size Tolo gardening tools what better way to display them but in a garden shed! This also has a flowerbed with assortment of plants in compost and a child size wheelbarrow. The prototype of the new play table - also designed by us - features on the front with four seats, a train track and a removable playhouse to store all of the play figures, animals and vehicles inside. We know putting this into test stores the kids just love it.
The second part of the stand is for Wedgits and contains a 4.5m graphic with cut out graphics of models.

The stand took about 3 weeks to build and paint and then 2 very long days to build on site with another full day to merchandise decorate and generally make ready for the opening. We think it looks fantastic and are over the moon how Black Iris Exhibitions were able to turn all our (sometimes weird and wacky) ideas into this amazing stand!

Roll on Toy Fair 2014!!

1 comment:

  1. It's a neat and attractive display for a toy exhibit. It isn't crowded but definitely a colourful and organised one. Congratulations for this successful exhibit and thanks for sharing. Ciao!