Thursday 27 June 2013

#EDiT - Starting at the top

Well what a whirl wind four weeks, it's all Nicki Spindler's (Little Bird PR) fault! It was just a normal network meeting in Chester (ProChester) which meets at different venues throughout the city monthly. I met Nicki and exchanged cards, not realising the consequences - Nicki had an idea and I was going to get sucked in!

"#EDiT is going to be the next big digital publication, a bridge between fashion and business," she said. So it had to be stylish. They had the articles, the interesting businesses and people with great stories to tell. They just needed a local high quality designer. Once I had done a 'PITCH' with sample pages it was enthusiastically embraced by Debbie Edwards (the other half of Little Bird) and we were off.

Anyway, 4 weeks, 30 pages, 132 emails in, 116 emails out, 60 hours artwork/design, 75 pictures, and 21 articles later, we had the first issue of #EDiT. Which was launched last night in the fabulous Panorama34 Penthouse & Restaurant, Liverpool.



I was particularly painstaking over the typography and the little things such as the page numbers. So I was pleased to hear that most of the invited guests had picked up on this. I was very pleased with the end result.
Nicki Spindler and Debbie Edwards
So there we were on top of Liverpool's tallest building me and Ellen Parzer our very much scared of heights German designer. I think we partly fixed Ellen's fear of heights with the complimentary cocktails! What a great night, fantastic comments and universal agreement that the first issue hit the mark. We even had some lovely nibbles plus strawberries and cream, mmmmh!
Me in a suit
The view was stunning
Trying to make a brave face

Wednesday 19 June 2013

Can recycling be fun?

Recycle Week is taking place in Wales from 17-23 June celebrating its 10th anniversary this year and has the theme 'Recycling - at home and away'. Especially the "away" part sounds interesting to me as I've often noticed the lack of bins in some places whilst on a day trip or the lack of effort by people to actually go to one and use it.

There are many different ways councils and other public places try to encourage people to recycle more or even use litter bins. A couple of years back we were involved in developing 'Enviroman' for Merthyr Tydfil County Borough Council - from initial concept to final illustration and costume.
Enviroman illustration
Enviroman costume
A different approach in the fight against carelessly discarded litter was taken by the city of Lucerne, Switzerland in 201. 16 litter bins were turned into games to make citizens more aware of the problem and make it more fun to use litter bins.
Lucerne's game approach. Copyright Manuela Jans/Neue LZ
Copyright Manuela Jans/Neue LZ
Personally, I really liked the talking litter bins "Holle Bolle Gijs" in the theme park 'Efteling', Netherlands whilst on a visit in the 1990s. These little gems are spread arround the park and ask you to feed them "Paper here! Paper here!". Once fed they thank you as well.
Efteling "Holle Bolle Gijs"
Another "Holle Bolle Gijs" in Efteling
"Paper here!"
And as this is somehow about urban living, finally a bit of street art by Timm Schneider

Thursday 6 June 2013

Outdoor advertising that is useful? Yes, it's possible...


With the amount of rain we had in the last couple of weeks I would have wished for a shelter every now and again. And stairs can be very annoying when you have a suitcase in tow. I never thought outdoor advertising could help with that...



IBM, in partnership with Ogilvy & Mather France, have launched a couple of outdoor ads that double as a kind of 'urban furniture' for their "People For Smarter Cities Project". With this project IBM wants to encourage city leaders and forward-thinking citizens to work together on how to make their cities and neighbourhoods 'smarter' and better. To spread the word they have created this outdoor advertising with a purpose.

As the film below explains, something like a simple curve can turn a billboard into something with an additional use.


IBM & Ogilvy France Create Ads With A New Purpose in its latest "People For Smarter Cities" from Ogilvy Paris on Vimeo.

Credits :
Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland